We Built the CMO Agency We Wished Existed When We Were Growing Companies
We are a team of senior marketing executives who have led growth at B2B companies, SaaS platforms, law firms, dental groups, and professional services businesses. We started Fractional CMO Agency because we saw too many good companies stuck in a marketing gap — too big to wing it, too small to afford a full-time CMO.
Why We Started Fractional CMO Agency
The founding team of Fractional CMO Agency spent years in-house as CMOs, VPs of Marketing, and growth leaders at companies ranging from five-person startups to publicly traded enterprises. Across every one of those roles, we kept seeing the same problem in the market.
Companies at the $2M–$30M revenue stage were stuck. They had outgrown founder-led marketing but couldn't justify — or afford — a full-time CMO hire. They were trying to fill the gap with agencies that ran campaigns without strategy, or consultants who delivered decks without execution. Neither worked.
"The best marketing leadership we ever saw happened when a senior executive was embedded inside the business — not advising from outside it. So that's the model we built."
We launched Fractional CMO Agency to deliver exactly that: senior marketing executives who work inside your business — remotely and virtually — owning the strategy, leading the team, and being accountable for revenue results. Not a marketplace, not a staffing agency. A CMO services firm.
Today we serve companies across B2B, SaaS, professional services, law, dental, and healthcare — entirely remote, with clients across the United States and internationally.
The $2M–$30M Marketing Gap
Growing companies couldn't afford a full-time CMO but desperately needed strategic marketing leadership. Agencies and consultants weren't filling that gap.
Embedded Beats Advisory — Every Time
The teams that grew fastest always had a senior marketing executive embedded in the business — not consulting from the sidelines. We built our entire service model around that insight.
We Assembled a Team of Industry CMOs
We recruited fractional CMOs with deep, specific experience — B2B, SaaS, law, dental, professional services. Not generalists. Specialists who had run marketing in your exact sector before.
Virtual Delivery From Day One
We built the agency as a remote-first operation — meaning our clients get access to the best CMO talent regardless of geography, and our CMOs integrate seamlessly into any digital work environment.
500+ Companies Grown and Counting
We've now provided fractional CMO services to over 500 businesses across the US and internationally, with an average pipeline impact of 3× within the first six months of engagement.
The Principles Behind How We Work
These aren't aspirational wall art. They're the operating principles that shape every client engagement we run.
Ownership Over Advice
We don't hand over recommendations and leave. We take ownership of the marketing function — the strategy, the team, the results. If something isn't working, it's our problem to fix, not yours to manage.
Revenue, Not Activity
We measure ourselves on pipeline generated, deals influenced, and revenue contributed — never on impressions, MQLs, or content published. If the number that matters to your board doesn't move, we haven't done our job.
Speed to Value
Every engagement is designed to produce a meaningful output within the first 30 days. No endless onboarding phases. No months of discovery before anything ships. We move like the business depends on it — because it does.
Industry Depth, Not Generalism
We never put a generalist in front of a specialist market. Every client engagement is led by a CMO who has done this in your exact industry — someone who knows your buyers, your competitive set, and what actually works in your sector.
Radical Transparency
We tell clients the truth — even when it's uncomfortable. If a channel isn't working, we say so. If a strategic assumption was wrong, we flag it. Clients hire us for honest executive judgment, not reassurance.
Remote Without Compromise
Our remote delivery model was a deliberate choice, not a constraint. It means our clients access the best CMO talent regardless of their location, and we integrate into any team's workflow without friction or delay.
How We Work Inside Your Business
We describe ourselves as embedded, not external. That distinction matters enormously in how we show up for clients. When you engage our fractional CMO services, your CMO operates as a genuine member of your leadership team — virtually, but fully present.
This means attending your weekly executive meetings, managing your marketing team directly, owning the relationship with your agencies, and reporting to your CEO or board with the same candor and accountability as a full-time executive would.
See All CMO ServicesWe Work Inside Your Systems
Slack, Teams, Notion, HubSpot, Salesforce — we join your tools from day one. No separate portals, no disconnected reporting, no external-consultant dynamic.
We Own the Entire Marketing Function
Strategy, team leadership, agency relationships, budget allocation, and reporting. We don't do part of the job — we run the whole marketing function for the duration of the engagement.
We Report Directly to Your CEO
Our CMOs have a direct line to the CEO or leadership team. We communicate like an executive — concisely, proactively, and always tied to business outcomes.
We Set KPIs in Week One
Before we run a single campaign, we agree on the metrics that define success — pipeline, CAC, revenue influenced. Everything we do for the rest of the engagement is measured against those numbers.
We Scale With Your Business
CMO engagement is month-to-month. As your business grows, your CMO involvement scales with it. When you're ready to hire full-time, we help you make that transition — and hand over everything cleanly.
The Clients We Do Our Best Work For
Our fractional CMO services work best for specific types of businesses at specific stages. Here's an honest picture of who we serve — and who we're probably not right for.
B2B Companies at $2M–$30M Revenue
You've got product-market fit and a sales team, but marketing is still founder-led or under-resourced. You need a CMO to build the demand engine that takes you to the next stage.
Venture-Backed SaaS Companies
You have runway and ambitious MRR targets but haven't found the right marketing leadership. You need a CMO who has done it at your stage before — without burning 6 months finding one.
Professional Services & Law Firms
Your firm grows on relationships and reputation, but you've hit a ceiling on organic growth. You need a CMO who understands how to build pipeline without violating professional standards.
Dental Groups & Healthcare Practices
You run a multi-location practice or DSO and need strategic marketing leadership — not just ad campaigns. Patient acquisition, retention, and local brand need a senior hand.
PE-Backed Companies Needing Fast Growth
You've just received investment and your board expects a clear marketing plan within 90 days. We embed fast, align to the investment thesis, and build the pipeline engine the deal demands.
Companies Replacing a Departing CMO
Your CMO just left and you have a marketing team without a leader. We step in immediately as interim CMO while you take the time to make the right long-term hire — or decide fractional is the better fit.
We're probably not the right fit if…
You're looking for a single campaign, a one-off audit, or a vendor to execute against a strategy you've already defined. Our services are designed for companies who need ongoing CMO leadership — not project-based work. If that's what you need, we'll tell you on the intake call and point you in the right direction.
Senior CMOs. Real Experience. Real Industries.
Every engagement is led by a CMO with deep, direct experience in your sector — not a generalist assigned from a bench. Here are some of the people who lead our client engagements.
18 years leading marketing at B2B software and SaaS companies from seed through Series C. Former VP of Marketing at two venture-backed platforms, both successfully acquired. Expert in demand generation, ABM, and sales-marketing alignment.
20+ years in professional services marketing including law firms, consulting practices, and financial advisory firms. Built marketing programs for Am Law 200 firms and Big Four consulting groups. Deep understanding of relationship-based selling and bar compliance.
15 years in healthcare and dental marketing, including DSO groups, single-location practices, and health tech companies. Expert in local SEO, patient acquisition, HIPAA-compliant digital marketing, and multi-location brand management.
Join Our CMO Network
Senior marketing executive with 10+ years of experience? We're always looking for the right CMOs to join our team.
Apply to JoinBuilt for the World Your Business Already Operates In
We are a remote-first agency. Not remote by necessity — remote by design. Every system, process, and communication standard we've built is optimised for delivering senior CMO services virtually, at the same level of depth and accountability you'd expect from an in-person hire.
This means our clients have access to the best fractional CMO talent regardless of where their business is based. A company in Denver gets the same quality of CMO leadership as a company in Manhattan — or in Manchester.
- Weekly video leadership meetings, fully structured and agenda-driven
- Async-first communication via Slack, Notion, or your existing tools
- Monthly board-ready CMO performance reports delivered digitally
- All client systems access set up in the first week — no delays
- Serving clients across all US time zones and internationally
All services delivered 100% remotely — no office required
If This Sounds Like the Marketing Partner You've Been Looking For — Let's Talk
Book a free 30-minute intake call. No pitch, no pressure. We'll learn your business, tell you honestly if we're the right fit, and scope an engagement if we are.
Book a Free Intro CallFree · No commitment · Honest answer on fit · Proposal within 48 hours if we proceed